Providing tailored gear recommendations for beginner outdoor enthusiasts
Providing tailored gear recommendations for beginner outdoor enthusiasts
Providing tailored gear recommendations for beginner outdoor enthusiasts
Providing tailored gear recommendations for beginner outdoor enthusiasts
Role
UI/UX Designer
Tools
Figma
Notion
Photoshop
Typeform
Optimal Workshop
Industry
Outdoor sports & apparel
Year
2023
Role
UI/UX Designer
Tools
Figma
Notion
Photoshop
Typeform
Optimal Workshop
Industry
Outdoor sports & apparel
Year
2023
Role
UI/UX Designer
Tools
Figma
Notion
Photoshop
Typeform
Optimal Workshop
Industry
Outdoor sports & apparel
Year
2023
Role
UI/UX Designer
Tools
Figma
Notion
Photoshop
Typeform
Optimal Workshop
Industry
Outdoor sports & apparel
Year
2023
Project Overview
Project Overview
Project Overview
Outwear is a mobile application that helps beginners and sports enthusiasts find the gear they need for their outdoor adventures. The app uses a short questionnaire that helps users create a personalized checklist of gear they should bring with them on their trip. This way, users can ensure they have all of the necessary equipment to make their outdoor experience safe and enjoyable.
Outwear is a mobile application that helps beginners and sports enthusiasts find the gear they need for their outdoor adventures. The app uses a short questionnaire that helps users create a personalized checklist of gear they should bring with them on their trip. This way, users can ensure they have all of the necessary equipment to make their outdoor experience safe and enjoyable.
Outwear is a mobile application that helps beginners and sports enthusiasts find the gear they need for their outdoor adventures. The app uses a short questionnaire that helps users create a personalized checklist of gear they should bring with them on their trip. This way, users can ensure they have all of the necessary equipment to make their outdoor experience safe and enjoyable.
⚠️ Original Problem Statement
⚠️ Original Problem Statement
⚠️ Original Problem Statement
How might we help sports enthusiasts without access to gear and equipment practice outdoor sports?
How might we help sports enthusiasts without access to gear and equipment practice outdoor sports?
How might we help sports enthusiasts without access to gear and equipment practice outdoor sports?
Solution Overview
Solution Overview
Solution Overview
Recommendation questionnaire
Recommendation questionnaire
Recommendation questionnaire
Answer the tailored recommendation questionnaire to receive personalized suggestions on outdoor sports gear and kits, perfectly aligned with your preferences and needs.
Answer the tailored recommendation questionnaire to receive personalized suggestions on outdoor sports gear and kits, perfectly aligned with your preferences and needs.
Answer the tailored recommendation questionnaire to receive personalized suggestions on outdoor sports gear and kits, perfectly aligned with your preferences and needs.
Packing Lists
Packing Lists
Packing Lists
Stay organized for your next adventure by easily managing and tracking all your packed gear with our Packing Lists.
Stay organized for your next adventure by easily managing and tracking all your packed gear with our Packing Lists.
Stay organized for your next adventure by easily managing and tracking all your packed gear with our Packing Lists.
Secondary Research
Secondary Research
Secondary Research
Understanding the cost of participating in outdoor sports activities.
Understanding the cost of participating in outdoor sports activities.
Understanding the cost of participating in outdoor sports activities.
Outdoor sports gear can be expensive, posing a challenge for many sports enthusiasts who want to participate in their favourite activities. Each sport requires specific gear, particularly if you practice in different seasons. This can be discouraging for people who want to engage in outdoor sports.
Outdoor sports gear can be expensive, posing a challenge for many sports enthusiasts who want to participate in their favourite activities. Each sport requires specific gear, particularly if you practice in different seasons. This can be discouraging for people who want to engage in outdoor sports.
Outdoor sports gear can be expensive, posing a challenge for many sports enthusiasts who want to participate in their favourite activities. Each sport requires specific gear, particularly if you practice in different seasons. This can be discouraging for people who want to engage in outdoor sports.
Average cost for outdoor sports
Average cost for outdoor sports
Average cost for outdoor sports
The total cost of equipment for most sports is over $1,000, which makes it inaccessible to beginners.
The total cost of equipment for most sports is over $1,000, which makes it inaccessible to beginners.
The total cost of equipment for most sports is over $1,000, which makes it inaccessible to beginners.
The total cost of equipment for most sports is over $1,000, which makes it inaccessible to beginners.
Exploring Specific Gear
Exploring Specific Gear
Exploring Specific Gear
There is a wide range of outdoor sports gear and the cost of getting all that gear can add up quickly.
There is a wide range of outdoor sports gear and the cost of getting all that gear can add up quickly.
There is a wide range of outdoor sports gear and the cost of getting all that gear can add up quickly.
There is a wide range of outdoor sports gear and the cost of getting all that gear can add up quickly.
Primary Research
Primary Research
Primary Research
Getting to know the experiences of athletes.
Getting to know the experiences of athletes.
Getting to know the experiences of athletes.
To help me better understand the feelings and needs of beginner athletes, I interviewed amateur sports enthusiasts from different backgrounds and created an affinity map of my interview insights to have a clear idea of what people are doing in order to avoid the pain points previously mentioned.
To help me better understand the feelings and needs of beginner athletes, I interviewed amateur sports enthusiasts from different backgrounds and created an affinity map of my interview insights to have a clear idea of what people are doing in order to avoid the pain points previously mentioned.
To help me better understand the feelings and needs of beginner athletes, I interviewed amateur sports enthusiasts from different backgrounds and created an affinity map of my interview insights to have a clear idea of what people are doing in order to avoid the pain points previously mentioned.
Overwhelmed with information
Overwhelmed with information
Overwhelmed with information
With so much information online and so many products available, it's hard to understand which gear is right for their activity and level of experience.
With so much information online and so many products available, it's hard to understand which gear is right for their activity and level of experience.
With so much information online and so many products available, it's hard to understand which gear is right for their activity and level of experience.
With so much information online and so many products available, it's hard to understand which gear is right for their activity and level of experience.
Don't want to waste money
Don't want to waste money
Don't want to waste money
They don't want to waste money buying gear that does not fit their needs or expectations.
They don't want to waste money buying gear that does not fit their needs or expectations.
They don't want to waste money buying gear that does not fit their needs or expectations.
They don't want to waste money buying gear that does not fit their needs or expectations.
Don't know what is needed
Don't know what is needed
Don't know what is needed
People need support in understanding what gear they need for specific outdoor activities.
People need support in understanding what gear they need for specific outdoor activities.
People need support in understanding what gear they need for specific outdoor activities.
People need support in understanding what gear they need for specific outdoor activities.
Affinity Map
Affinity Map
Affinity Map
What are athletes doing to overcome these issues?
What are athletes doing to overcome these issues?
What are athletes doing to overcome these issues?
⚠️ New Problem Statement
How might we assist beginner and recreational athletes to understand what is the appropriate gear to use, so they can be better prepared for their outdoor adventures?
How might we assist beginner and recreational athletes to understand what is the appropriate gear to use, so they can be better prepared for their outdoor adventures?
⚠️ New Problem Statement
How might we assist beginner and recreational athletes to understand what is the appropriate gear to use, so they can be better prepared for their outdoor adventures?
⚠️ New Problem Statement
How might we assist beginner and recreational athletes to understand what is the appropriate gear to use, so they can be better prepared for their outdoor adventures?
Brainstorming
Brainstorming
Brainstorming
Ideation session to find new opportunities
Ideation session to find new opportunities
Ideation session to find new opportunities
I discovered from my previous research that people are looking for personalized recommendations to understand what gear or equipment can meet their needs, so I decided to create specific user stories based on that category.
I discovered from my previous research that people are looking for personalized recommendations to understand what gear or equipment can meet their needs, so I decided to create specific user stories based on that category.
I discovered from my previous research that people are looking for personalized recommendations to understand what gear or equipment can meet their needs, so I decided to create specific user stories based on that category.
Ready-to-use list of gear
Ready-to-use list of gear
Ready-to-use list of gear
Participants liked the idea of having a recommended packing list of gear to follow during the preparation for an activity.
Participants liked the idea of having a recommended packing list of gear to follow during the preparation for an activity.
Participants liked the idea of having a recommended packing list of gear to follow during the preparation for an activity.
Participants liked the idea of having a recommended packing list of gear to follow during the preparation for an activity.
Completing a quiz to have a tailored list
Completing a quiz to have a tailored list
Completing a quiz to have a tailored list
Participants are willing to answer questions in exchange for more personalized gear suggestions.
Participants are willing to answer questions in exchange for more personalized gear suggestions.
Participants are willing to answer questions in exchange for more personalized gear suggestions.
Participants are willing to answer questions in exchange for more personalized gear suggestions.
Want to build gear kits for their favourite outdoor sport
Want to build gear kits for their favourite outdoor sport
Want to build gear kits for their favourite outdoor sport
Participants are not only looking for individual gear but also want to build gear kits tailored to their needs.
Participants are not only looking for individual gear but also want to build gear kits tailored to their needs.
Participants are not only looking for individual gear but also want to build gear kits tailored to their needs.
Participants are not only looking for individual gear but also want to build gear kits tailored to their needs.
User story
As a beginner athlete, I want to know what I need to buy so that I can join my friends in outdoor activities
As a beginner athlete, I want to know what I need to buy so that I can join my friends in outdoor activities
As a beginner athlete, I want to know what I need to buy so that I can join my friends in outdoor activities
As a beginner athlete, I want to know what I need to buy so that I can join my friends in outdoor activities
Ideation session
User story
As a recreational athlete, I want to share what gear/equipment I have with my friends so that we can all plan, pack and be prepared together.
As a recreational athlete, I want to share what gear/equipment I have with my friends so that we can all plan, pack and be prepared together.
As a recreational athlete, I want to share what gear/equipment I have with my friends so that we can all plan, pack and be prepared together.
As a recreational athlete, I want to share what gear/equipment I have with my friends so that we can all plan, pack and be prepared together.
Ideation session
Competitors Analysis
Competitors Analysis
Competitors Analysis
Columbia's questionnaire
Columbia's questionnaire
Columbia's questionnaire
In my competitor research, I found that Columbia was also using a quiz mechanism to provide suggestions to users. Columbia's website provides a comprehensive questionnaire that assists users in finding their ideal products by aligning them with their preferences.
In my competitor research, I found that Columbia was also using a quiz mechanism to provide suggestions to users. Columbia's website provides a comprehensive questionnaire that assists users in finding their ideal products by aligning them with their preferences.
In my competitor research, I found that Columbia was also using a quiz mechanism to provide suggestions to users. Columbia's website provides a comprehensive questionnaire that assists users in finding their ideal products by aligning them with their preferences.
Sketches & Wireframe
Sketches & Wireframe
Sketches & Wireframe
Wireframing key pages based on the new information architecture
Wireframing key pages based on the new information architecture
Wireframing key pages based on the new information architecture
1st Round of Testing
1st Round of Testing
1st Round of Testing
Adjusting my design based on user feedback
Adjusting my design based on user feedback
Adjusting my design based on user feedback
Thanks to the Concept Test and the Tree Test I was able to gain feedback from my target and adjust my design, my Information architecture as well as the User Flow.
Thanks to the Concept Test and the Tree Test I was able to gain feedback from my target and adjust my design, my Information architecture as well as the User Flow.
Thanks to the Concept Test and the Tree Test I was able to gain feedback from my target and adjust my design, my Information architecture as well as the User Flow.
Positive feedback
Positive feedback
Positive feedback
Participants are willing to complete a short questionnaire to get more tailored gear set recommendations for their situation.
Participants are willing to complete a short questionnaire to get more tailored gear set recommendations for their situation.
Participants are willing to complete a short questionnaire to get more tailored gear set recommendations for their situation.
Negative feedback
Negative feedback
Negative feedback
Users were confused during their search for individual gear and kits as the app copy was unclear.
Users were confused during their search for individual gear and kits as the app copy was unclear.
Users were confused during their search for individual gear and kits as the app copy was unclear.
Brand Identity & Style Guide
Brand Identity & Style Guide
Brand Identity & Style Guide
Creating an identity inspired by the energy and action of the outdoors
Creating an identity inspired by the energy and action of the outdoors
Creating an identity inspired by the energy and action of the outdoors
The approach that I used to create and shape this app, was always focused on sports enthusiasts, for this reason, I decided to take inspiration from nature combined with outdoor sports.
The approach that I used to create and shape this app, was always focused on sports enthusiasts, for this reason, I decided to take inspiration from nature combined with outdoor sports.
The approach that I used to create and shape this app, was always focused on sports enthusiasts, for this reason, I decided to take inspiration from nature combined with outdoor sports.
Figma Components
Figma Components
Figma Components
Building the styles library
Building the styles library
Building the styles library
After I had finalized the visual direction that I wanted to pursue, I began constructing the high-fidelity mockup alongside developing the styles library in Figma. I meticulously worked on both of these areas simultaneously to optimize my workflow and reduce the time taken to complete the project. With Figma components, I was able to ensure that the final product was not only visually appealing but also cohesive across screens.
After I had finalized the visual direction that I wanted to pursue, I began constructing the high-fidelity mockup alongside developing the styles library in Figma. I meticulously worked on both of these areas simultaneously to optimize my workflow and reduce the time taken to complete the project. With Figma components, I was able to ensure that the final product was not only visually appealing but also cohesive across screens.
After I had finalized the visual direction that I wanted to pursue, I began constructing the high-fidelity mockup alongside developing the styles library in Figma. I meticulously worked on both of these areas simultaneously to optimize my workflow and reduce the time taken to complete the project. With Figma components, I was able to ensure that the final product was not only visually appealing but also cohesive across screens.
Usability test
Usability test
Usability test
Tailoring the final details based on user testing feedback
Tailoring the final details based on user testing feedback
Tailoring the final details based on user testing feedback
I decided to structure my high-fidelity user test by creating two different user scenarios with four tasks to complete. The goal of this test is to understand where participants find specific problems and ask for advice.
I decided to structure my high-fidelity user test by creating two different user scenarios with four tasks to complete. The goal of this test is to understand where participants find specific problems and ask for advice.
I decided to structure my high-fidelity user test by creating two different user scenarios with four tasks to complete. The goal of this test is to understand where participants find specific problems and ask for advice.
Larger text size for better legibility
Larger text size for better legibility
Larger text size for better legibility
Ability to edit the kit before saving
Ability to edit the kit before saving
Ability to edit the kit before saving
Clearer, more user-centred copy
Clearer, more user-centred copy
Clearer, more user-centred copy
More options on the gear page (e.g. filter or delete)
More options on the gear page (e.g. filter or delete)
More options on the gear page (e.g. filter or delete)
Final Design
Final Design
Final Design
Final Design
Elevate your next adventure.
Get the right gear for your sport, tailored to your preferences.
Elevate your next adventure.
Get the right gear for your sport, tailored to your preferences.
Elevate your next adventure.
Get the right gear for your sport, tailored to your preferences.
Elevate your next adventure.
Get the right gear for your sport, tailored to your preferences.
Main features and future projects
Main features and future projects
Main features and future projects
Main features and future projects
Recommendation questionnaire
Recommendation questionnaire
Recommendation questionnaire
Recommendation questionnaire
Answer questions to get personalized suggestions on gear and kits.
Answer questions to get personalized suggestions on gear and kits.
Answer questions to get personalized suggestions on gear and kits.
Kit Lists
Kit Lists
Kit Lists
Kit Lists
Save gear you want to buy and create custom gear kits.
Save gear you want to buy and create custom gear kits.
Save gear you want to buy and create custom gear kits.
Packing Lists
Packing Lists
Packing Lists
Packing Lists
Keep track of your packed gear before an adventure.
Keep track of your packed gear before an adventure.
Keep track of your packed gear before an adventure.
Adaptable Kit Options
Adaptable Kit Options
Adaptable Kit Options
Adaptable Kit Options
Find exactly what you need for any type of sport, season or environment.
Find exactly what you need for any type of sport, season or environment.
Find exactly what you need for any type of sport, season or environment.
W.I.P
W.I.P
W.I.P
W.I.P
Online Shop
Online Shop
Online Shop
Online Shop
Possibility to buy your preferred gear or replace your old one.
Possibility to buy your preferred gear or replace your old one.
Possibility to buy your preferred gear or replace your old one.
W.I.P
W.I.P
W.I.P
W.I.P
Tips
Tips
Tips
Tips
Video tutorials, blogs and online classes to learn more about outdoor sports.
Video tutorials, blogs and online classes to learn more about outdoor sports.
Video tutorials, blogs and online classes to learn more about outdoor sports.