Experiences, Skills, Tools & more

Experiences, Skills, Tools & more

Experiences, Skills, Tools & more

Everything you need to know about my work

Everything you need to know about my work

Everything you need to know about my work

Download Resume

Work Experience

Work Experience

Senior Visual Designer

Senior Visual Designer

2025 - Present

UX/UI Designer

UX/UI Designer

2024 - 2025

  • Led the redesign and launch of a new feedback flow used by 25k teachers and 75k students monthly—streamlining 600k+ assignments and saving users 1–4 minutes per task.

  • Led the end-to-end UX/UI design of EnglishApp, a self-paced learning app designed to improve users’ business and everyday English. Partnered with product and engineering from concept to launch. Achieved 300+ installs in the first two weeks with minimal marketing, validating early product-market fit.

UX/UI Designer

UX/UI Designer

2024

  • Led the design team to revamp the onboarding process for 3 user types. Analyzed 7 competitors in 2 weeks and created new wireframes to improve onboarding, MFA security processes and user registration.

  • Collaborated closely with product managers and developers on the crypto staking feature release by generating 2 user flows and 3 wireframes for the website, including an MVP & V1 release

UX/UI & Web designer

UX/UI & Web designer

2023

  • Redesigned and launched Studio Reinvent’s website in 2 months with updated navigation and branding, resulting in a 60% increase in organic website traffic and a 33% increase in customer leads.

  • Analyzed information architecture and generated wireframes across 3 service categories.

UX/UI Designer

UX/UI Designer

2022 - 2023

  • Defined and led the end-to-end product design strategy for Nove25’s e-commerce Product page and checkout flow, collaborating with a cross-disciplinary team to achieve an 18% conversion rate increase, 12% lower bounce rate, and 15% faster loading time.

  • Conducted user testing for the product detail page optimization, engaging 15 participants across 5 departments to evaluate the ease of adding products to the cart and checking out.

UX/UI Designer

UX/UI Designer

2021 - 2022

  • Spearheaded the visual rebranding of the company from a marketplace to an e-bike tour agency, including the development of the brand guide & website, contributing to an increase in revenue of 700% in just 5 months.

  • Conducted field research with 5 users across 4 tours to gather real-time feedback on the program.

  • Developed and implemented a digital marketing strategy, including newsletters and Instagram posts, resulting in a 6.5x increase in customers and an 80% decrease in customer acquisition costs.

Tools

Tools

Figma

Figma

Miro

Miro

Notion

Notion

Adobe

Adobe

Webflow

Webflow

Typeform

Typeform

Framer

Framer

ChatGPT

ChatGPT

Loom

Loom

Mobbin

Mobbin

SwiftUI & Xcode

SwiftUI & Xcode

Skills

Skills

User Research

User Research

Secondary research

Secondary research

Primary research

Primary research

Competitors Analysis

Competitors Analysis

User interview

User interview

Journey Map

Journey Map

Affinity Map

Affinity Map

Workshop Facilitation

Workshop Facilitation

Information Architecture

Information Architecture

Agile SCRUM Workflow

Agile SCRUM Workflow

User Flow

User Flow

Wireframe

Wireframe

Wireflow

Wireflow

User Testing

User Testing

Tree Testing

Tree Testing

A/B Testing

A/B Testing

High-Fidelity

High-Fidelity

Prototyping

Prototyping

Design Sprints

Design Sprints

Collaboration

Collaboration

Education

Education

Mento Design Academy

Mento Design Academy

UX/UI Design Bootcamp

UX/UI Design Bootcamp

2023

Politecnico di Milano

Politecnico di Milano

Master in Service Design

Master in Service Design

2019 - 2020

New Academy of Fine Arts

New Academy of Fine Arts

Bachelor’s Degree in Industrial Design

Bachelor’s Degree in Industrial Design

2015 - 2019

© Copyright 2024 • Federico Dal Fò

© Copyright 2024 • Federico Dal Fò

© Copyright 2024 • Federico Dal Fò

Work Experience

Senior Visual Designer

2025 - Present

UX/UI Designer

2024 - 2025

  • Led the redesign and launch of a new feedback flow used by 25k teachers and 75k students monthly—streamlining 600k+ assignments and saving users 1–4 minutes per task.

  • Led the end-to-end UX/UI design of EnglishApp, a self-paced learning app designed to improve users’ business and everyday English. Partnered with product and engineering from concept to launch. Achieved 300+ installs in the first two weeks with minimal marketing, validating early product-market fit.

UX/UI Designer

2024

  • Led the design team to revamp the onboarding process for 3 user types. Analyzed 7 competitors in 2 weeks and created new wireframes to improve onboarding, MFA security processes and user registration.

  • Collaborated closely with product managers and developers on the crypto staking feature release by generating 2 user flows and 3 wireframes for the website, including an MVP & V1 release

UX/UI & Web designer

2023

  • Redesigned and launched Studio Reinvent’s website in 2 months with updated navigation and branding, resulting in a 60% increase in organic website traffic and a 33% increase in customer leads.

  • Analyzed information architecture and generated wireframes across 3 service categories.

UX/UI Designer

2022 - 2023

  • Defined and led the end-to-end product design strategy for Nove25’s e-commerce Product page and checkout flow, collaborating with a cross-disciplinary team to achieve an 18% conversion rate increase, 12% lower bounce rate, and 15% faster loading time.

  • Conducted user testing for the product detail page optimization, engaging 15 participants across 5 departments to evaluate the ease of adding products to the cart and checking out.

UX/UI Designer

2021 - 2022

  • Spearheaded the visual rebranding of the company from a marketplace to an e-bike tour agency, including the development of the brand guide & website, contributing to an increase in revenue of 700% in just 5 months.

  • Conducted field research with 5 users across 4 tours to gather real-time feedback on the program.

  • Developed and implemented a digital marketing strategy, including newsletters and Instagram posts, resulting in a 6.5x increase in customers and an 80% decrease in customer acquisition costs.

Tools

Figma

Miro

Notion

Adobe

Webflow

Typeform

Framer

ChatGPT

Loom

Mobbin

SwiftUI & Xcode

Skills

User Research

Secondary research

Primary research

Competitors Analysis

User interview

Journey Map

Affinity Map

Workshop Facilitation

Information Architecture

Agile SCRUM Workflow

User Flow

Wireframe

Wireflow

User Testing

Tree Testing

A/B Testing

High-Fidelity

Prototyping

Design Sprints

Collaboration

Education

Mento Design Academy

UX/UI Design Bootcamp

2023

Politecnico di Milano

Master in Service Design

2019 - 2020

New Academy of Fine Arts

Bachelor’s Degree in Industrial Design

2015 - 2019

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